Naomi Osaka surpasses Serena Williams as highest-earning female athlete

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Retrieved 22 May 2020, 23:22 IST

Serena Williams and Naomi Osaka US Open 09082018“/>
Serena Williams and Naomi Osaka US Open

Naomi Osaka has surpassed Serena Williams as the highest-earning female athlete in the world.

According to Forbes, the two-time Grand Slam winner has raised a total of $ 3.4 million in prize money and support over last year.

Osaka, who won her first major title at the 2018 US Open where she defeated Williams, earned $ 1.4 million more than the American giants, who topped the women’s rankings for the past four years.

Maria Sharapova’s $ 29.7 million in 2015 is the highest in a single month for a female athlete.

Osaka ranks 29th overall, with Williams ranked 33rd, creating two of the top 100 athletes for the first time since 2016-2016.

“For those who are outside the world of tennis, Osaka has a relatively fresh face with a great back story,” David Carter, a sports business professor at the USC’s Marshall School of Business, told Forbes.

“Young and bi-cultured come together, two qualities that help him resonate with younger, global audiences, and the result is the emergence of a global sports marketing icon.”

After his big success at Flushing Meadows, Osaka managed to win the next slam of the 2019 Australian Open, but instead of form, he dropped from number one in the world to number ten in the WTA rankings.

Osaka has sponsorship deals with Nike, Nissan Motors, Shiseido and Yonex.