- Paytm has entered into a strategic partnership with the First Games Esports Players League.
- Paytm is the fastest growing gaming destination in India with half a million daily active gamers on the First Games platform.
Modified 14 Apr 2020, 18:36 IST
Esports Players League (ESPL), the new global esports tournament network and platform, has entered into a strategic partnership with Paytm First Games, India’s leading gaming destination.
Paytm First Games is India’s fastest-growing gaming destination and spends between 30 and 45 minutes per session watching over half a million active gamers daily on the platform. It saw 200 percent growth last month, with more than 75,000 new users joining the platform every day. Paytm First Games is a digital gaming platform for GamePind Entertainment Private Limited, a joint venture between Aztec Holdings Ltd and One77 Communications Ltd., India’s largest digital payments and financial services platform, Paytmillion (valued at $ 1 billion).
With its strong position, Paytm First Games will present ESPL’s unique, mobile and online focused tournaments to gaming enthusiasts in India. It will oversee the rollout of ESPL’s amateur esports platform in India and perform tournaments, acquire users, secure local sponsorship and partnership agreements, and produce local media content. ESPL will support Paytm First Games efforts by providing complete technology solutions, global sponsorships, media contracts and winning esports strategies. The first ESPL season is scheduled from May to November 2020.
ESPL’s tournament platform is primarily focused on online and is likely to be characterized by the current global COVID-19 epidemic situation which has forced more than 1 billion people to stay home due to various movement restrictions imposed by the government.
“India has more than 1.2 billion mobile games and will launch 5G Connections in 2021, which will make the country a key market for the fast expanding network of fancy esports tournaments to make the champion path from bedroom to online game,” it said. Michael Broda, CEO of ESPL. “We cannot think of a better positioned partner than Paytm to expand our reach in the highly sought-after Indian mobile gaming market.”
Sudhanshu Gupta, COO – Paytm says first games, “In the wake of the COVID-19 outbreak, malls, movie theaters and popular hangouts are opting for online gaming as a popular option for home entertainment. E-Sport is expanding its gaming base in India. Our partnership with ESPL is grassroots and espresso. Focuses on mobile esports space Partnerships will help us launch unique esports tournaments in India that will further expand the online gaming landscape in India. “
ESPL is a global esports tournament platform focused on creating a mobile and online ecosystem for amateur esports leagues around the world. With ESPL’s national franchise model, up-and-coming esports talent can easily compete worldwide. ESPL has direct access and exposure to a large, valuable and often overlooked part of the esports industry, facilitating grassroots participation in the rapidly expanding market.
A global roll out of ESPL has secured franchise partnership deals in Southeast Asia and Latin America. ESPL has also entered into the first media partnership with the EGG Network, the largest esports TV network in Southeast Asia and Australia, reaching nearly 100 million TV viewers. ESPL will soon announce additional key international partnerships.
Michael Broda, former ESPL.com CEO, is co-founded by Kin Wei Lau, founder of i-Candy Interactive Ltd. and sedania innovator Berhad, a behavioral information and technology company. ESports.com is a leading global esports media company and iCandy Interactive is a mobile game developer that serves a community of 350 million gamers.
About Paytm First Games:
Paytm First Games is owned by GamePind Entertainment Private Limited, a joint venture with Aztec Holdings Limited and One97 Communications Limited. The platform offers over 300 games and quizzes for gaming enthusiasts, where players can win Paytm cash, movie tickets, flight tickets, bikes and cars. Some of the most popular games include Clash Royal, First Captains, Rummy, Ludo, Quiz and more.
Esports Players League (ESPL) is a global esports tournament company developing an amateur competition network through its online eSports platform.
ESPL is launching a global footprint across 16 countries across Asia, Europe and the Americas in the early stages. ESPL’s central focus is on mobile esports, PCs and console-based video games, as well as its diverse network of esports content.
ESPL’s headquarters in Singapore and regional offices are operated by Cologne and Los Angeles.
Published on April 14, 2020, 18:36 IST