We are living in unusual times. Nothing happens like it used to. Not even nostalgia.
Sports were always used about live action. And, a few reactions around it. However, the Cavid 19 has locked mankind so much that live sporting action has disappeared from our television screens. Instead, viewers are fed excessive doses of nostalgia; Literally twenty-four seven.
And, how athletes who have had success on the field and in pack stadiums are coping with the lockdown before, sports updates break and create wins and losses, scores, points and goals and records. For weeks on end, sports updates turned into events and tournaments that were postponed and canceled one after another.
These caused huge financial losses. The impact will be felt in the franchise’s board rooms, federation meeting rooms, players’ dressing rooms, sponsors’ board rooms and sports broadcasters’ newsrooms over the next few months and years.
These unusual times have made us realize how we miss live sports. Our personal and professional lives are woven across year-round sports activities around the world. The amount of training time and sacrifice to highlight the best on the players field. Sports broadcasters and their entire team have played an important role in putting these images together and making them an integral part of our fondest memories.
We became so accustomed to them that we became dignified. The role of sports organizations, federations and government agencies in keeping the whole sports environment alive. Often whenever there is a problem they find themselves within the range of the firing. However, now that the epidemic has brought the whole sports action to a grinding stop, we are looking to them to start the process again.
Players are firm believers in fightbacks. The sport will also make a strong comeback. However, this return will be based on the liquidation of old and surplus lists by all major partners in the sport and the focus on selected important stocks.
What is the amount of damage caused by the epidemic?
The sports industry has seen an unprecedented crash in the public stock market. The amount of economic damage cannot be measured before the end of the epidemic. However there are a few broad indicators that give us an idea of the extent of the market fall.
The brand value of the Indian Premier League, which began in 2006, was valued at $ 6.7 billion last year by Duff & Phelps financial advisor. The IPL is not only a big part of the BCCI’s total revenue, but according to a conservative estimate, it brings about 11 11 billion a year to the Indian economy.
Host broadcaster Star Sports pays an average of more than 2 20,220 million a year for five years of TV rights until 2022. According to Star Sports sources, in 2020 alone it set a revenue target of around 400 400 million. In all likelihood, the T20 Cricket World Cup in Australia will be canceled this September.
Instead, the BCCI and host broadcaster Star Sports are pushing to use the window to organize the IPL – in the worst case scenario of closed stadiums. Since the Indian sports ecosystem is dependent on the IPL, the world sports world is dependent on the NBA and the EPL যার whose brand value is higher than the economies of many smaller countries.
With most international sports events being canceled or postponed, many national boards and sports organizations have been forced to cut costs. Cricket Australia has laid off most of its staff and is looking forward to an extended tour of India, desperate to regain its fortunes. The England and Wales Cricket Board has announced pay cuts and is preparing for the resumption of international sports action in the series against the West Indies.
The English Premier League in football and La Liga in Spain have seen players accept wage cuts. The International Olympic Committee, on May 14, 2020, approved a financial package of up to 800 800 million to address the COVID 19 crisis.
The press release said; – “The IOC expects to bear up to নিজের 800 million of its own responsibility for the expansion activities and support of the 2020 Olympic Games (which were postponed to 2021). In the wider Olympic movement. This amount will be covered by the IOC itself; from the Olympic Foundation that With no funding.
In short, from the International Olympic Committee to the sports leagues and national sports bodies to sports broadcasters – the epidemic has shaped the stock of all stakeholders so severely that in size and shape – no precedent has been found in the past.
Are there any lessons for the league like IPL?
The Indian Premier League, on a journey of more than a decade, has its challenges and learning parts. In South Africa, his franchise has been banned due to conflicts of interest in the full edition with the general organization outside the country because its window clashed with the general election in the country. The League has learned its lessons strictly.
Isn’t it time for partners to bury some more unnecessary lists, such as extravagant opening ceremonies, spent player auction processes, and extravagant spending, and to invest in more shares? The Wimbledon Championship epidemic insurance, canceled for the year, is expected to be paid for the year.
As a leading sports business analyst, Wimbledon can get 1 141 million from its insurance cover Unlike USD, the IPL has insurance against war and terrorism but not against epidemics. Moreover, saving unnecessary heads will give you deeper pockets to deal with similar unforeseen crises in the future.
Will the epidemic change sports broadcasting forever?
In the complete absence of live sports action, the top sports broadcasters around the world face an unprecedented crisis of content. They have tried to fill this gap through a two-pronged approach. First, lowering the memory lane on the way of visitors’ tour – displaying memorable matches and tournaments from its archives.
For example, Star Sports shows Pakistan vs All India in different World Cups. The channels also aired the opening matches of the 2007 Twenty20 World Cup, which was won by India led by MS Dhoni. Similarly, the team under DD Sports Sourav Ganguly showed the whole match and highlights of the year in making India.
Second, the show is based on discussions with players, former players and sports experts about the current situation and projections for the future. Like life, nostalgia has gained unprecedented value in sports. However, if it becomes obsolete, the target audience has the means to disconnect from other segments, so it needs to intersect with programming and sports that connect with other generations.
Along almost the same line, a parallel trend has emerged in digital medium and sports broadcast channels. From Mumbai to London and from Sydney to Chicago we hear the increasingly complex life of the player and real life situations that were not possible in ordinary times.
Kevin Pietersen and David Warner discuss cricket with Virat Kohli and Rohit Sharma and Yuvraj Singh, Harbhajan Singh, Ashish Nehra, Mohammad Shami and Irfan Pathan discuss life with cricket and life outside of cricket with each other. Hana Smriti Mandhana and Jemima Rodriguez, two of the top players in the women’s cricket team, deserve a special mention. .
Most importantly, however, the lockdown has led to numerous innovations from a production perspective. Many of them are going to stay in the coming years. BT Sport, for example, has taken a fundamental step in moving its entire manufacturing operations out of its studios at Queen Elizabeth Park in East London and transforming it into a decentralized remote operation.
When the UK government continued to impose travel and social distance restrictions, the channel was able to quickly operate with only five people stationed in its studio, and each member of staff worked from their home.
These include planning and implementation of home-work culture protocols, including distribution procedures, remote access to employees’ main control rooms, all editing obligations, schedules, access to media management, and all necessary activities to run. Accessible.
Using this technical set-up protocol, the channel produces seven live or almost live topical shows per week. This includes talking a lot about ‘Live UEFA Champions Leg + One Year’, which is presented in such a way that it feels like someone is watching a live event. Many of these innovations will probably have templates to follow other channels.
High costs are involved in the production and supply of sports broadcasts. In a way, even before the epidemic, the management of these channels was looking at ways and means to substantially reduce production costs. The epidemic and the lockdown have shown how much can be done in terms of innovation in production to bring production costs to a reasonable level.
So, tomorrow, when the epidemic is over, the financial managers of these channels are going to argue that if it were possible, why most of these ideas could not be replicated in the future.
Also, if so much can be done from home, why drag everyone to the office, especially in crowded cities like Mumbai. As a prominent sports presenter and commentator, Alan Wilkins said, ‘It will then grow in cost-benefit analysis. The decision will then be made on how much can be done online without compromising on freeness and quality. ‘
For federations and government agencies such as the Sports Authority of India – the epidemic has shown how much can be achieved in terms of online meetings, supervision and follow-ups, and in conducting online sessions with coaches, sports experts and analysts.
Are sports ready to start with these instant innovations?
For a moment, take a look at the 1 lakh 10 thousand newly built Sardar Patel Stadium, the most built in Gujarat. And then, playing an important match of the IPL in a closed stadium don’t be surprised to think, soon it could become a reality. Broadcasters around the world are working to resume live sporting activities in closed stadiums.
And, then, to ban the bowler from using sweat and saliva to make the ball shine? It could be as a resumption of sports. এবং তারপরে, উইকেটের পতন এবং খেলোয়াড়দের আলিঙ্গন এবং একে অপরের উপরে না পড়ার কথা ভাবেন- সামাজিক দূরত্বের নিয়মের কারণে। এবং, ব্যাটসম্যান সেঞ্চুরি করে খালি স্টেডিয়ামে ব্যাট চালাচ্ছে।
স্পোর্টস ব্রডকাস্টারগুলি এই পরিস্থিতিতে সন্ধান করছে। মাটিতে কাটা একঘেয়েতা এড়াতে এবং খেলোয়াড়ের শটগুলি কাটাতে, তারা একঘেয়েত্ব ভাঙার জন্য খেলোয়াড়দের মিশ্রণের কথা ভাবছে। ভাষ্যকাররা আনন্দ উল্লাস থেকে বেরিয়ে এসে স্ট্যান্ডগুলিতে বিস্ময় প্রকাশ করলেন। এই শূন্যস্থান পূরণ করার জন্য তাদের উদ্ভাবন এবং অসম্পূর্ণ করতে হবে। আমাদের টেলিভিশন স্ক্রিনগুলি এখন নস্টালজিক ম্যাচগুলি থেকে মুক্তি পাওয়ার জন্য আকাঙ্ক্ষিত হতে পারে, তবে প্রায়শই নিয়মিত হয়ে ওঠা অনেক অনুশীলন শীঘ্রই নস্টালজিয়ায় পরিণত হতে চলেছে?